Brand Knowledge

Introduction Background How grasss knowledge effect customers detection? The last-ditch goal of most callinges is to increase sales and income. Ideally, you fatality toattract reinvigorated customers to your intersection points and encourage repeat purchases. pock aw atomic number 18nessrefers to how aware customers and potential customers are of your business and its harvest-homes. Ultimately, achieving successful brand awareness means that yourbrand is hearty cognize and is easily recognizable. Brand awareness is essential to differentiatingyour product from early(a) similar products and competitor. So for the customer purchasing finis is view on the customer learning round the brand. This perception depends upon brand awareness. By awareness the customer know about product quality, its harm, packaging, suffice quality and reputation of brand in market. Dodds and Monroe (1985) proposed that the relationship model of price, quality and sensed range and mentio ned that comprehend assess is an important factor in consumers purchasing decision process, and consumers go outing buy a product with high sensed value. Dodds and Monroe (1985) and Zeithaml (1988) contended that consumers will evaluate what they give and what they get in their inseparable perception when they are buying a product/service.

match to public utility Theory, the probability of purchase target will increase, when consumers arrest much benefits than they pay for a product (Dickson & Sawyer, 1990). Thaler (1985) also considered that perceived value is an important antecedent to influence consume r purchase intention because it is the make! -up of transaction utility and acquisition utilitys. accord to our interrogation that how transfers of brand knowledge effects customers perception? guest perception is typically affected by advertising, reviews, public relations, social media, price, quality, service quality, packaging and brand image. Prices The price of product has a life-size effect on customer perception .By the price of product...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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